At the Department of Labor, we’re proud that we’ve assembled the largest collection of job search, job placement and job training tools anywhere in the United States. But our resources are only as good as the ways we deliver them to the American people.
That’s the number of Americans who will use Facebook on a monthly basis this year. By 2013, it’s projected that 62 percent of all web users in this country and nearly half of the American public will be using this transformative social network. Facebook began as a vehicle to connect people with people. Today, my department is proud to work with this iconic American company to connect people with jobs.
The Partnership will leverage the audience and expertise of the Labor Department, Facebook, the National Association of State Workforce Agencies (NASWA), the DirectEmployers Association, and the National Association of Colleges and Employers (NACE) to put crucial employment resources in front of a wider audience.
At DOL, we have the content to engage, assist, and connect unemployed Americans with employers looking to hire. At Facebook, they have the audience of people plugged in on a scale we’ve not seen since the World Wide Web was created. NASWA will help job-seekers in local communities get the employment services and vital benefits they need to find employment and provide for their families. DirectEmployers will provide cutting-edge research to help America’s top employers find the human capital they need to succeed in the global economy. And NACE will connect our college graduates and alumni with employers looking for the critical skills they acquired in school.
This is the starting line-up in our all-star social media team committed to putting America back to work. Going forward, we’ll reach out to other leaders in social networking to bring them into the fold—from Twitter to LinkedIn to the next big thing on the social media horizon.
During my tenure, the Department of Labor has used social media to battle the long-standing stigma that government doesn’t do customer service well. This innovative partnership shows otherwise. It represents the Obama administration’s strong commitment to customer service on the most important issue of our time: helping people find work.
Landing on the new Facebook page can help Americans land a good job.
Much of our political debate today is focused on creating jobs. This challenge is foremost on my mind. But creating jobs is only part of the puzzle. We also must do more to help job-seekers land jobs that are already open.
Right now, there are more than 3 million job openings in America that employers are actively looking to fill. Beginning today, 132 million Facebook users can discover new tools to find out about these open jobs and the skills they needs to get hired.
Facebook also made a commitment to drive traffic to the site through targeted online public service announcements. The PSAs will launch on Facebook to promote the page in the 10 states with the highest unemployment rate and in Puerto Rico, which has an unemployment rate of 16 percent.
Participating organizations will conduct in-depth survey research about how job seekers, college career centers and workforce recruiters are effectively using the social web. They will explore how job postings can best be shared on Facebook and throughout other social sites at no charge. They also will distribute educational materials to recruiters, government agencies and job seekers about the power of the social web.
This is just the beginning. But as we launch this partnership, let me give our social media team an enthusiastic thumbs-up … a gesture I know the Facebook community can appreciate.
The Labor Secretary likes where this is headed!